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board of directors

LEFT TO RIGHT: Louis Burke  – Non Executive Director;  Josey Hendriks – Rovic Agri Director;  Eddie de Villiers – Non Executive Director;  Marius Ras – Group Marketing Director;  Albert Coetzee  – Exports Director;  Robert Vreulink – Financial Director;  Willem Buys – Group Financial Director;  Lindsay Green – Managing Director


In 2000, two of South Africa’s best known suppliers of farm machinery merged to form the new company Rovic & Leers (Pty) Ltd. Together these companies share a long history of supplying the needs of South African farmers, our history goes back to the establishment of HM Leers and company in 1927! Today we employ 130 people and have branches in Cape Town, Johannesburg and Pietermaritzburg and also look after farmers’ needs in many sub-Saharan countries. Our key strength is providing our customers with quality products like the well-known Rovic range of fertiliser spreaders, front-end loaders, chisel ploughs, rippers, seedbed tine implements, Rovic Small and Large Grain Planters, as well as an imported line of premium machinery from internationally renowned brands like Kuhn, Krone, Seko, Cima, Quicke and many more. Coupled with our commitment to outstanding customer service and customer satisfaction, this makes us the farmer’s no 1 choice when selecting his future purchases.


To constantly strive to enrich the agricultural and related industry by providing innovative, cost effective and sustainable solutions to enhance and sustain positive development where the environment, agriculture and related industry will be the prime beneficiaries.


Rovic Leers has a national market presence in South Africa and also has service points in NAMIBIA, ZIMBABWE, ZAMBIA, SWAZILAND and BOTSWANA. Other countries like ANGOLA, MALAWI, MOZAMBIQUE, TANZANIA and KENYA are currently being developed.